FMCG & Distribution
FMCG and distribution companies operate across complex, fragmented channels. Success requires visibility into route-to-market performance, distributor relationships, and promotion effectiveness.
Key challenges we see
- Limited visibility into distributor and channel performance
- Difficulty tracking promotion effectiveness across channels
- Fragmented data between sales, distribution, and finance
- Manual processes for route-to-market analytics
How Axalium helps
- Build data platforms that consolidate sales, distribution, and channel data
- Create dashboards for route-to-market, promotions, and leadership
- Implement distributor and channel analytics
- Integrate sales, distribution, and finance systems
Typical outcomes
- Better visibility into channel and distributor performance
- More effective promotions and route-to-market strategies
- Improved inventory and distribution planning